16oz Can Labels



“Ratings Boost” triple pineapple IPA created in collaboration with the Dave and Mahoney “Beer for Breakfast” Morning Show, Lovelady Brewing Company, and Speedee Mart



“Gas Station Hazy” brand design for the ongoing series of Speedee Mart beers by Lovelady Brewing Company

Promotional Graphic
The traveling gnome’s Mexican adventure has taken him to the fabled “City of Gold(en) Lager.” Instead of focusing on Scenic Brewing Company’s gnome mascot, I chose to create a graphic reminiscent of vintage travel posters with the beer as the hero.



The illustration will appear on t-shirts, glassware, and promotional banners.

Our intrepid traveling gnome has ventured on to Southern California to enjoy a pint of Scenic Brewing’s Blonde Ale, on the beach.

Marketing Graphic
Able Baker Brewing took a rye-based French Farmhouse Saison, cultured it with Brettanomyces, and aged it in bourbon barrels.
To promote the new beer, Able Baker Brewing asked for a graphic that told the story of the French Minister of Defense’s famous PR stunt in 1970. Michel Debré and the French government were embroiled in damaging controversies regarding the safety and long term effects of their nuclear testing in the Pacific. To offset these concerns, Debré stripped down and swam in the Mururoa Lagoon just six hours after the 914 kiloton nuclear test, code-named Licorne. The final illustration depicted the story and added some fun elements that tie back to the brewery’s existing branding.

Saison / Farmhouse Ale
Graphic illustration created on the iPad Pro using Procreate and finished in Adobe Illustrator on the Macintosh.

Member Magazine “Health Matters”
HealthPlan of Nevada found that the informational mailers sent to its members were not being widely read. We decided a magazine format would be more likely to get noticed over a form letter from the insurance company. This also allowed us to promote healthy lifestyle choices within the pages of the magazine. “Health Matters Magazine” became the vehicle to achieve this. The magazine was such a success that it won silver in Healthcare Marketing Reports annual Healthcare Advertising Award in each year it was entered.

Behavior Health Options brand refresh
Behavioral Health Options (BHO) needed a new visual branding system. The old colors consisted of bright green, yellow, and orange. The photography depicted people suffering from behavioral health issues. My research into the effect of color on mental health led me to choose a cooler palette of blues and green. The photography I chose is more aspirational, including images that depict recovery.
The old graphic system consisted of several different stripes, swooshes, and random decorative graphics. I simplified this into one consistent element. The soft edges suggest “reassurance” to potential clients, compared to the aggressive look of the old graphics. The new system was welcomed as a much-needed update that satisfied the professional in charge of BHO, as well as their clients and members.

Logo and Brand Identity

The client contacted me with a concept for a sci-fi themed craft brewery. The idea was to invoke a retro science-fiction look without being too cheesy. Being a Star Trek fan myself, I was excited by the project. We ended up with a visual concept that looks more like a JPL or NASA logo than typical sci-fi. This gave the brewery a professional feel while it maintained the retro theme.
 As part of the brand identity, I also included on all their packaging “Proudly Brewed on Earth by Astronomy Aleworks.”

16 Ounce Can Labels

Yea Baby! An out of this world, groovy illustration for this American Wheat Beer with Grapefruit.

When your local brewery must protect a Galaxy Far, Far Away.
The Return of the Citra, from Astronomy Aleworks. A Rye double IPA. At 8.5%, “The Force Is Strong In This One”

Astronomy Aleworks and Melvin Brewing collaborated on this German Kölsch-style ale. It was amazing to see how incognito a gorilla in a space suite could be while securing the secret Kölsch recipe.

The invasion begins… Don’t be afraid, we are your friends. Can art inspired by the Mars Attacks trading cards, comics, and movie.

“Return of the Citra” is Astronomy Aleworks’ first beer released in 16oz. cans. We kept the sci-fi theme going with this label reminiscent of a movie poster. Our “Space Ape” was such a hit with the customers, we decided to keep him on the cans as kind of a company mascot.

“Hazers on Stun” is a new series of rotating beers from Astronomy Aleworks. Each “episode” will feature different hop combinations.

“Attack Ships on Fire” is a series of fruit kettle sour beers. Each flavor has an identifying color scheme applied to the text, ship, and flames. The Space Ape mascot is featured as the pilot.

Bottle Labels

Astronomy Aleworks was bringing to market a limited-time offering of wine barrel aged beer. We dubbed it “Planet of the Grapes” as a tribute to the wine flavor, and the sci-fi theme of the taproom. I developed the “Space Ape” character as a play on the “Planet of the Apes” movie franchise. The bottles were a hit, selling out in just a few weeks. 


“Binary Solution” is an Astronomy Aleworks Double IPA in 16oz cans

Craft beer branding, package design, and illustration.

Motor Oil Coffee wanted labels for their 16oz bags of coffee that would be reminiscent of the “Open Road” car culture of the mid-twentieth century

Package Design
A local craft brewery needed a unique visual identity for their retail cans. Each can needed to relate to the brand as a whole while showing off the distinctiveness of each beer. I created a design that would incorporate the company’s iconic “heart and arrow“ logo while showcasing each beer’s unique flavor. The background colors were set to match the color of each particular beer. The heart logo contains illustrations that reflect the personality of each beer. 
These designs created a recognizable shelf presence for the Lovelady Brewing Company while being expandable for future brewery products.

Lovelady Brewing Company decided to give their customers a variety of IPA flavors. Each batch of “State of Change” IPA will have a different hop and malt profile. The slot machine graphic evokes that “State of Change” concept. Purchasers of “State of Change” can go to the Lovelady website to find a complete listing and description of every batch of “State of Change” IPA.

Lovelady Brewing Company wanted to introduce a seasonal brew for Fall 2020, an Oktoberfest Lager. Because the Covid 19 pandemic limited access to the brewery’s taproom, it was decided to package the beer in cans and name it “Curbside Party” as an homage to social distancing requirements. We dressed our character in traditional Oktoberfest lederhosen with his covid mask askew so he could enjoy his beverage from the vantage of his curbside.

“Hatch Nites” is a golden lager created with Hatch chiles

Brand Identity and Marketing
While working at Capriotti’s Sandwich Shops, a 100+ restaurant chain, I updated the visuals to move the brand from a quick-serve ‘mom and pop’ sandwich shop to a fast-casual dining experience. This required new menu designs, new packaging, new in-shop product posters, point of sale displays, ‘local color’ photography, and wall graphics. I also rolled out a new logo design at the beginning of this process. The new-look communicated a high-quality fast-casual establishment.

In-Shop Product and Lifestyle Posters

Window wraps and banner

Window decal placement